代公告~2026全國大專校院品牌行銷暨智慧創意競賽

一、本次活動主要使全國大專院校學生對於「品牌」激發創意，進而發揮行銷的功能將品牌推廣出去，被看見、被認識、被接受進而被購買。品牌標的物可為桃園在地品牌廠商、美食、景點亦或是其它地方、公司、組織、個人及產品等；過程中可培養學生品牌行銷企劃能力，在自媒體趨勢下培養專業的行銷人才使更容易與企業接軌，亦可提升各校、各系行銷企劃人才的交流。
二、相關訊息請參簡章及本校行銷與流通管理系系網。
三、敬請惠予同意參賽學生11月17日公假參與。

I. This event primarily aims to inspire creativity among college students nationwide regarding "branding," thereby leveraging marketing functions to promote brands to achieve visibility, recognition, acceptance, and ultimately, consumer purchase. The branding subjects may include local brands, culinary specialties, or tourist attractions in Taoyuan, as well as other locations, companies, organizations, individuals, or products. Through this process, students can cultivate their brand marketing planning capabilities. In the era of self-media trends, this initiative fosters professional marketing talent to facilitate easier integration with enterprises, while also enhancing the exchange of marketing planning talent among various universities and departments.

II. For further information, please refer to the official prospectus and the website of the Department of Marketing and Logistics Management.

III. We kindly request your approval to grant the participating students official leave on November 17 to attend this event.

Department of Marketing and Logistics Management
University of Tzu Chi